The first installment of adidas Journeys will be exploring the authentic and personal side of a one week long experience, documented via adidasjourneys.com. Not sure why adidas are doing this… oh wait… Yea I know they make cycling clothes! They have done for some time too, some of it is not bad either. About time they got in on the act, that act is more personal stories to get brand alignment. I might sound cynical but I’m not, we need some sort of cycling gear and we all want to make our choices. Today’s cycling market is very different, I would say over the last ten years the way cycling brands engage has become a lot better and this in turn has created a wider appeal. So for a brand [adidas], a well known one, that has been making cycling clothing for a long time but, never really engaged it’s audience must now play catch up. I think adidas can do that.