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all in for #mygirls UK

This is a web film about Hana and her tribe of cycling girls in the UK, put together for the first global adidas women’s campaign “all in for #mygirls”. This campaign uses real girls and their stories to help define the all in spirit of the adidas girl.

2012 was a great year for Women’s cycling and lets hope it gets better. This film features the riders from Matrix Prendas Team which we featured last year, riding the Velocite Geos.

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  • Stripes! By @libertinebicycles
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  • @IsadoreApparel have released their Spring / Summer 2016 collection with a beautiful lookbook full of stunning imagery from Catania, Sicily
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  • We are big fans of cycling art here, this lovely card is from @beachomatic you should check out his work.
  • View from the top of Thorncliffe, Peak District. Taken from our latest 'Ride of the Week' by @emma.tang1976 #HSPROTW
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  • Thrilled to be sharing our first female 'Ride of the week' contribution. Thanks @emma.tang1976 #HSPROTW
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  • Then there is this. Bronze Bicycle Co
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  • This stem cap is a thing of beauty from Bronze Bicycle Co. There is something early Briton about it. Before the Romans turned up maybe we all rode about on bikes like this ---
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  • Saddle making the Brooks England way
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  • Waiting for Spring ---
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