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all in for #mygirls UK

This is a web film about Hana and her tribe of cycling girls in the UK, put together for the first global adidas women’s campaign “all in for #mygirls”. This campaign uses real girls and their stories to help define the all in spirit of the adidas girl.

2012 was a great year for Women’s cycling and lets hope it gets better. This film features the riders from Matrix Prendas Team which we featured last year, riding the Velocite Geos.

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  • Rad new kit from @thisiscambridge --
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  • Some ride inspiration taken from @openautograph's photo essay, A 'Peak' Playground
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  • Steep ramps and rewarding views on Failand Lane (Dirty Portbury)
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  • Post a review of this lovely looking handmade bag by @hopkinsonengland ---
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  • Who looks pretty in Pink? #giroditalia winners!
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  • Taking the piss, Giro 1973.
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  • This book printed by Mousehold Press, written by Paul Jones, chronicles the British hill climb scene superbly. ---
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