I really wanted to post this earlier on but, as things transpired during the week I withheld. It bugged me that Specialized has such good stuff coming for 2014 that they would do something so dumb as to beat on the small guy to make a point. This is never the right way for a big cycling brand to behave, it showed little understanding of the cycling community. Then on the other hand was the AWOL and the work Specialized had put in to trying to associate with the ‘cyclist’. Now thankfully Specialized has come to it’s senses, I feel comfortable in posting this. No one is perfect and I appreciate the effort made to come out and say sorry (see here). If anyone needs some perspective, this is bicycles we are talking about, not arms dealers or unethical exploitation practices… It’s just bikes, and let bygones be bygones. Now watch this it’s rad! Next part coming soon. Well done Specialized! Be part of the solution from here on please.

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