Rapha today announces its partnership with Canyon//SRAM Racing, a newly formed UCI Women’s WorldTour professional cycling team. The three-year agreement will see Rapha supply the team with racewear for competition while also outfitting staff and racers with off the bike in Rapha’s distinct, tailored City collection. Rapha joins Canyon Bicycles of Germany and SRAM bicycle components of the United States in support of the team.
Canyon//SRAM will be led by rising stars Tiffany Cromwell (AUS) and Hannah Barnes (UK) with a total of 9 riders from 6 countries. The team, directed by Ronny Lauke and Beth Duryea, will compete in the full WorldTour calendar with emphasis on the Amgen Tour of California and Philadelphia Cycling Classic in the Unites States of America, the Aviva Women’s Tour, and La Course. Further focus will be taken to qualify athletes to attend the 2016 Olympic Games in Rio de Janeiro, Brazil.
Riders will wear a brilliant, new livery designed by Rapha’s acclaimed design team and built on the Rapha Souplesse collection for women. Canyon//SRAM will also serve as a global platform, visible to fans worldwide, for development and testing of compelling new designs and products.
Canyon//SRAM will host a training camp in Majorca from December 8th to 20th 2016. Here, riders will be custom fit to their racewear and kit, Ultimate CF SLX and the Speedmax team bicycles, and be presented to the media and fans. The team will begin its 2016 season with Tiffany Cromwell racing the Australian national championships road race January 6-10, and Santos Women’s Tour on January 16. The team’s first full race will be Ladies Tour of Qatar on February 2-5.
“Rapha are devoted racing fans, and partnering with this team underlines our commitment to racing at the highest level, and women’s cycling which is a key focus for Rapha,” says Simon Mottram, Rapha founder and CEO. “The world-class riders, team management and cutting-edge partners, will further elevate our product design and performance, and help us develop the finest racing and riding products for women.”
On working with Rapha, Directeur Sportif Beth Duryea comments “When Ronny and I discussed a clothing partner for our new team, there was instant agreement that we only wanted Rapha. We saw Rapha as our number one choice and this was for many reasons.
Rapha share our passion and vision for cycling. They communicate this passion for cycling with remarkable stories, images and films and like our women’s team they want people around the globe to understand how amazing this sport is.”
Full team line-up:
- Alena Amialiusik (Belarus)
- Alexis Ryan (USA)
- Barbara Guarischi (Italy)
- Elena Cecchini (Italy)
- Hannah Barnes (UK)
- Lisa Brennauer (Germany)
- Mieke Kröger (Germany)
- Tiffany Cromwell (Australia)
- Trixi Worrack (Germany)