This might be an Enve marketing tool but, they got it right. A good product should tell a story and a subtle one is even better… Every dedicated cyclist worth his salt knows both Enve and Independent Fabrication, both are shit hot. With that out the way. I’ve often read interviews and various other stories on Independent Fabrication even lusted after every bike I’ve seen made by them (should I admit that?). So seeing their personalities shine through on the small screen is (at least for me) great. I swear to the bike gods if I’m ever rich enough I’m buying one.