I’ve been in discussion with Donkey Label (Paul Krumrich, founder) who are based in Minneapolis, US, about what they do – and this is what I think – At the heart of Donkey Label (DL) is custom fit jerseys, something normally only open to pros really, but DL are offering this [to us non-pros] and although it’s in early stages, is looking promising. To me it makes sense, most of us are roughly ‘around’ average size, but not quite. That is not to say off-the-peg jerseys don’t fit. BUT a custom jersey is/would be a superb piece of kit, come race day or just an epic ride jersey! DL also offers some really nice products that range from useful to downright sexy (for a donkey). For those in the UK interested in purchasing you can do so through our good friend ilsoigneur.cc who is the UK stockist for DL. This is basically an introduction to what is a really great brand, and Headset Press will bring you more on DL in the future so you can see for yourselves. For now go check out DL here.