Well I’ve posted the rest so I’m posting the last and best. Yea, why the best? Because we get closer to the mind of doing something silly or extreme. Realising it and doing it anyway. Seeing these two guys, two very different guys on the same adventure. I know, it’s all about selling a bike but, this is a better way of doing it. Or is it the modern way of marketing in cycling? To tell a story. Personally I don’t mind. It’s bikes not bombs.

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  • Rapha today announces its partnership with Canyon//SRAM Racing, a newly formed UCI Women’s WorldTour professional cycling team. Canyon//SRAM will be led by rising stars Tiffany Cromwell (AUS @tiffanycromwell and Hannah Barnes (UK @barnesh93 with a total of 9 riders from 6 countries #TakeTheLead
  • The limited edition @isadoreapparel Long Sleeve Shield Jersey up on the feed now. Drooool
  • I give you the legendary Z-Team cap. #capsnothats #handdrawn #photoshop #hspfeed
  • The Fourth Edition of the pan-European event will be “For Grimpeurs not Grinders” as route gets more climbing but shorter overall distance. The @thetranscontinental announce 2016 checkpoints, up on the site now
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  • Testing out products and local produce 🍎🍏 #freeapples #dontmindifido
  • The pocket shot of the @isadoreapparel x @velo_pave cross/explorateur jersey #cross #merino #velopave
  • 'Tis the season to get cross and @isadoreapparel x @velo_pave have released this lovely limited edition merino jersey to ride in it! #cross #merino #velopave
  • Round one and two of @rapha_uk Super Cross Series are just under two weeks away. We hope to attend round three at Kings Cross London. Who's going? (📷: @jonnyhines88)