It’s good to see brands engaging with their audiences in unique ways like this… Cyclists have the opportunity to Ride Like a Pro with Jaguar and Team Sky at organised events across the UK between 21st September and 13thOctober. Keen cyclists are invited to join a group ride from their local Jaguar dealership. In total, 16 rides are being organised by Jaguar across the country to celebrate their partnership with Tour de France-winning Team Sky.
Two cyclists from each organised ride will be selected by Jaguar to compete in a Grand Final event, held on 29th October, at a private test facility in Warwickshire. Participants will have the opportunity to be driven by professional racing drivers in a range of Jaguar ‘R’ and ‘R-S’ vehicles and test their own driving skills against the clock in the Sports Director Challenge.
The selected riders from across the country will compete in a cycling time trial challenge, with the top two participants’ combined cycling and driving times winning a money-can’t-buy trip to Majorca to train with Team Sky. Awesome! Go here for info and how to get involved. http://www.jaguar.co.uk/experience-jaguar/ride-like-a-pro.