Sawako Furuno 2014 Helmet Collection

When Japanese architect Sawako Furuno moved to London in 2006 she felt that there wasn’t a helmet available with a style that suited. Being passionate about design, style and fashion she began to get to work and in 2007 the first helmets were ready for fashion-conscious cyclists. I love it when people go ahead and create something they want to see in the world especially when it comes to cycling. For more stylish helmets and information visit Sawako Furuno.

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  • Thanks for the impromptu tour and coffee today @rapha_uk Spitalfields. Love the original vault door #ccspt #thevault
  • Inside 'The Vault' at @rapha_uk #ccspt #thevault
  • Entrance to 'The Vault' at @rapha_uk Spitalfields. Rapha's climate controlled room for testing garments in the environment they have been designed for #ccspt #thevault
  • @pedaledjapan have some new items for cycling in Autumn and Winter. I love the Kaido long sleeve jersey, beautifully simple and functional #kitspo #wtfkits
  • We are heading to the London Design Museum this weekend to check out the new exhibition but in the meantime, here is a small feature from @hartleycycles who was selected to exhibit her new 953 Gravel Road Bike #ontherivet
  • London based followers, there is an Alf Engers photography exhibition at Embassy Tea Gallery for 2 days. An English former cyclist who set national records and won national individual time trial championships from 1959 to the late 1970s
  • Rapha today announces its partnership with Canyon//SRAM Racing, a newly formed UCI Women’s WorldTour professional cycling team. Canyon//SRAM will be led by rising stars Tiffany Cromwell (AUS @tiffanycromwell and Hannah Barnes (UK @barnesh93 with a total of 9 riders from 6 countries #TakeTheLead
  • The limited edition @isadoreapparel Long Sleeve Shield Jersey up on the feed now. Drooool
  • I give you the legendary Z-Team cap. #capsnothats #handdrawn #photoshop #hspfeed