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Sawako Furuno 2014 Helmet Collection

When Japanese architect Sawako Furuno moved to London in 2006 she felt that there wasn’t a helmet available with a style that suited. Being passionate about design, style and fashion she began to get to work and in 2007 the first helmets were ready for fashion-conscious cyclists. I love it when people go ahead and create something they want to see in the world especially when it comes to cycling. For more stylish helmets and information visit Sawako Furuno.

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  • Rad new kit from @thisiscambridge --
#photography #bikes #bicycle #cyclist #outsideisfree #cycle #roadbike #bike #fixie #cycliste #velo #cyclingpics #cyclingphotos #cyclinglife #bikewear #bikeapparel #bikelife #cyclelife #cycleclothes #kitspiration #wtfkits
  • Some ride inspiration taken from @openautograph's photo essay, A 'Peak' Playground
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#ontherivet #cycling #landscape #bikes #bicycle #cyclist #touring #outsideisfree #cycle #roadbike #bike #training  #cycliste #velo #cyclingpics  #cyclingphotos #fromwhereiride #instacycling  #roadcycling #vscocam #england #fromwhereiride
  • A big #baaw of @rob_borek's Caad10. More shots and a few words up on the site now
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#cycling #landscape #bikes #bicycle #cyclist #touring #outsideisfree #cycle #roadbike #bike #training  #cycliste #velo #cyclingpics  #cyclingphotos #instacycling #roadcycling #vscocam
  • Steep ramps and rewarding views on Failand Lane (Dirty Portbury)
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#ontherivet #cycling #landscape #bikes #bicycle #cyclist #touring #outsideisfree #cycle #roadbike #bike #training  #cycliste #velo #cyclingpics  #cyclingphotos #fromwhereiride #instacycling  #roadcycling #vscocam #england #fromwhereiride
  • Louis the Lurcher @hopkinsonengland ---
#cycling #cyclestyle #style #bikes #bicycle #cyclist #handmade #cycle #roadbike #bike #fixie #cycliste #velo #cyclingpics #cyclingphotos #handbuilt #madeinengland #vsco #vscocam #cyclinglife #craftsmanship #bikelovers #roadcycling #outsideisfree #bikestagram #wymtm #art #bikesofinstagram #adventure #fixed
  • Post a review of this lovely looking handmade bag by @hopkinsonengland ---
#cycling #cyclestyle #style #bikes #bicycle #cyclist #handmade #cycle #roadbike #bike #fixie #cycliste #velo #cyclingpics #cyclingphotos #handbuilt #madeinengland #vsco #vscocam #cyclinglife #craftsmanship #bikelovers #roadcycling #outsideisfree #bikestagram #wymtm #art #bikesofinstagram #adventure #fixed
  • Who looks pretty in Pink? #giroditalia winners!
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#giroditalia #cyclingchamps #retrocycling #bikeracing #cycleracing #racing #fromwhereiride #instacycling
  • Taking the piss, Giro 1973.
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#giroditalia #cyclingchamps #retrocycling #bikeracing #cycleracing #racing #fromwhereiride #instacycling
  • This book printed by Mousehold Press, written by Paul Jones, chronicles the British hill climb scene superbly. ---
#books #literature #graphicdesign #cycling #bikes #bicycle #cyclist #cycle #velo #cyclingpics #cyclingphotos #hillclimb #instacycling #racing #bikeracing #cycleracing #retrocycling #cyclingchamps