I love a good workshop video and this one has been shot really well. It was made by Other & Other, a boutique creative agency from Detroit, other than that I can’t tell you much more on the why (ok, I’m sure they were commissioned). Shinola sounds like a pretty decent company. They don’t just make bikes either and they don’t just make. They make in Detroit! I singularly great thing. You should check it out here. I’m a great fan of ‘craft’, be it from the UK, China, USA or anywhere else. The idea of a quality product with a sensible lifespan should always win over cheap. We don’t need so much ‘stuff’ in our lives, but what we do need should be well built durable and desirable to use. Go Shinola!