Saturday is the start of the second edition of the World Cycle Race. Starting from Marble Arch in London competitors will ride 18,000 miles around the planet in either direction. Sean Conway who recently swam the length of Britain was a previous competitor and managed to finish even though he was hit by a truck. Brooks have been involved from the start and produced the B17 Select World Traveller to celebrate. If you head down to their new store B1886 in Covent Garden on friday you can meet the competitors before they set off on this monstrously big race then on saturday join the “Riders Peloton” and ride with the competitors for the first 11km out of the city.