This video piqued my interest, mainly that Zipp wheels are made in the US. I had until watching this video thought they got the rims made in China. I think that is worth a round of applause and for the truly cycnical of you out there I found this interview where Technical Director, Josh Poertner has this to say “The western world has done a really good job of giving its knowledge to Asia in the search for higher profits. We have stayed away from that; everything we sell, we make. Everything we do we consider to be our secret and I consider that to be our advantage. My engineers sit 50 feet away from the guys who actually make the product…” Full interview here. I think more companies would do well to take the Zipp ethos or at least be very clear where things are made Vs. where they get assembled.